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Our Team

The Perfections Group enhances each of our partner's individual unique selling points by providing individual comprehensive stratigic and planning analysis backed by our team of experienced industry professionals. Our process fosters collaboration and innovation to ensure we not only understand the core needs of partners but also help them develop successfully.


Ross Kata


Ross spent 15 years in the online distribution world with Expedia Group, his main role in acquisition and account management of the accommodation business. Most recently Ross spent 6 months consulting as Chief Commercial Officer for Nightsbridge, an accommodation channel manager and property management system for over 10 000 properties, as well as one year as Group Sales & Marketing for Legacy Hotels.  Previously Ross spent several years in the hotel and tour operator industry in Europe and APAC. He has extensive experience negotiating distribution deals and considerable expertise in the Africa tourism sector, online travel retail, merchandising, SEO, SEM, Mobile & Social Media.  Ross was also a Board Member of the Tourism Business Council of South Africa (TBCSA) 2010 – 2018 & President of African Travel Association 2015 – 2017.


Ryan Ashton


Ryan Ashton is the Managing Director and founder of Perfections of Africa, an multi award winning representation company. Perfections has been in operation for over 15 year with offices in South Africa and the United Kingdom.  Ryan has been in the industry for over 25 years and worked in many sectors ranging from, conservation, environmental education, research, game capture, game farm management, field guide & field guide trainer, tour guide, river guide, lodge manager, operations manager and reservations and marketing manager. It is his years of experience that has given him a comprehensive understanding of the tourism industry which he now implements when working with products to assist them in achieving long term sustainable success.

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